Case Study: Betterworks attracts HR decision makers with Rep Cap’s virtual summit production and promotion

Betterworks attracts 2,000+ attendees with Rep Cap

Betterworks, a performance management software company, needed to host a high-caliber virtual summit to attract HR decision makers and establish itself as a thought leader. The challenge was to create a more dynamic and eye-catching event than their previous ones, specifically targeting director-level and above HR professionals for lead generation, all under a tight six-week deadline. They enlisted Rep Cap for virtual summit production and promotion services.

Rep Cap designed the event branding, produced all creative assets including digital ads and videos, and advised on media buys. The solution also included writing post-event articles to sustain awareness. The resulting EmpowerHR Summit attracted over 2,000 attendees, with 70% being the targeted HR decision makers. The event was so successful it became an annual occurrence for Betterworks.

Betterworks