Case Study: Aon extends conference impact with Rep Cap’s AI in Talent handbook

Aon extends thought leadership with Rep Cap’s 4-by-6-inch AI in Talent handbook

The customer, Aon, a leading global professional services firm, faced the challenge of extending the impact of their complex messaging beyond a noisy trade show environment. They partnered with vendor Rep Cap to create collateral for their sponsor presentation at the SIOP Annual Conference.

Rep Cap's solution was to write and design a printed and digital B2B guide. This "AI in Talent Handbook" was a major hit at the event, with attendees seen reading and sharing it. The content was so successful as a lead-generation asset that Aon extended the handbook model into a series for other business lines.

Aon