Case Study: Aon amplifies retirement research reach with Rep Cap's report writing and design

Aon extends research content for 2 years with Rep Cap

Aon, a leading global professional services firm, faced the challenge of amplifying the reach of its unique retirement readiness research to a broader business audience of global HR decision-makers. They partnered with the vendor Rep Cap for report writing and graphic design services to extend the content's lifespan and distribution.

Rep Cap created a comprehensive content package, including "The Real Deal" report, an e-book, infographics, and other marketing assets. This solution achieved "Milestone Moment" status for Aon, was widely shared, and garnered positive responses from the target audience and press coverage. The assets also served as a model for promoting future research across Aon's divisions worldwide.

Aon