Case Study: OLLY achieves 96% automated support with Rep AI

OLLY automates 96% of support conversations with Rep AI

OLLY, a health and wellness brand, faced the challenge of managing rising customer support volume with a small team while operating in a strict regulatory environment. Customers frequently asked sensitive medical questions that the brand could not legally answer, creating risk. They needed a safe, accurate, and scalable solution to automate support without compromising compliance. They turned to the vendor Rep AI for its compliant AI concierge service.

Rep AI implemented a regulatory-safe AI support system with strict medical guardrails and automatic disclaimers. The solution automated key workflows, provided accurate product recommendations, and consistently refused to give medical advice. The results for OLLY were a 96% automation rate for conversations, a 30% higher average order value from AI-engaged shoppers, a 99% customer satisfaction score, and a major reduction in workload for the CX team.

OLLY