Case Study: NutraBio boosts conversions and AOV with Rep AI

NutraBio boosts conversions 11.46% with Rep AI

Nutrabio, a health and wellness company with an extensive catalog of over 400 supplements, faced the challenge of guiding online shoppers without the benefit of in-store associates. Their customer support team was overwhelmed with repetitive inquiries, and they needed a scalable, personal solution to improve sales. They turned to vendor Rep AI for its behavioral AI solution.

Rep AI implemented an AI sales assistant and support agent to proactively engage shoppers and automate repetitive support tasks. The solution delivered significant results, including an 11.46% conversion rate from AI conversations to sales and a 10% higher average order value for chat-assisted purchases. Rep AI also successfully handled 88% of support inquiries in chat and provided actionable insights that helped Nutrabio improve its operations.

NutraBio