Case Study: FASS Motorsports achieves 20x ROI and 11% revenue with Rep AI

FASS Motorsports drives 11% of revenue with Rep AI

FASS Motorsports, an automotive aftermarket parts retailer, faced a significant challenge in helping customers navigate its massive catalog of over 200,000 SKUs. With shoppers struggling to find the right parts and confirm vehicle fitment, the brand needed a scalable solution to provide instant answers and improve product discovery. They turned to Rep AI to address this critical issue.

Rep AI implemented its conversational AI platform to power both sales and support. The solution provided instant answers to fitment questions, rescued abandoned carts, and automated customer service, resolving 96% of conversations without human help. As a result, FASS Motorsports attributed 11% of its total revenue to Rep AI, achieved a 20x ROI, and saw a 9% increase in average order value for AI-assisted purchases.

FASS Motorsports