Case Study: Cloth & Paper achieves 70% higher average order value with Rep AI

Cloth & Paper boosts AOV by 70% with Rep AI

Cloth & Paper, a printing and stationery brand, faced the challenge of simplifying a complex modular product line that often overwhelmed first-time shoppers. With a limited internal team, they needed a scalable way to provide personalized guidance earlier in the customer journey to improve confidence and conversion. They turned to the vendor Rep AI for a solution.

Rep AI implemented a digital concierge service to act as a virtual sales associate, guiding shoppers through navigation and product selection. The solution included smart triggers for booking live video shopping calls and was integrated into a hybrid support model. This approach resulted in a 70% increase in average order value on AI-assisted purchases, a significant drop in repetitive support tickets, and a 20x return on investment for the vendor's product.

Cloth & Paper