Case Study: Sperry Commercial Global Affiliates expands into new markets and cuts research time 60% with Reonomy

18-year industry veteran utilizes comps tool to expand into new region

Sperry Commercial Global Affiliates, via affiliate Griffin Partners and broker Mark Griffin, was a Greenville, SC–based brokerage focused on light industrial properties that needed reliable market comps and broader market visibility to grow beyond its local area. To overcome limited access to subsidiary markets, the firm adopted Reonomy and specifically used Reonomy’s comps tool along with its labels, notes, and list-exporting features.

Reonomy’s platform gave Sperry Commercial Global Affiliates on-the-ground context across Winston-Salem, Charlotte and Atlanta without physically being there, enabling the firm to win a Winston-Salem listing and expand from a local to a regional brokerage. Using Reonomy, the team cut research time by almost 60%, doubled productivity through organized lists and notes, and streamlined outreach via exported mailing lists.

Sperry Commercial Global Affiliates

Mark Griffin

Sperry Commercial Global Affiliates