Case Study: Vespa.ai identifies and engages AI infrastructure buyers with Reo.Dev

Vespa.ai uncovers 150+ AI app buyers with Reo.Dev

Vespa.ai, an AI search platform, faced a challenge common to open-source companies: a lack of visibility into which engineering teams were actively evaluating their software. This created a blind spot in their sales process, as they could not identify potential commercial customers or know when to re-engage prospects who had gone quiet. They turned to the vendor Reo.Dev to solve this problem.

Using Reo.Dev, Vespa gained visibility into developer engagement across its website, documentation, and GitHub. The solution enabled them to identify new target accounts, prioritize high-intent opportunities, and re-engage existing prospects at the right time. This transformed their go-to-market strategy, allowing sales and marketing to coordinate outreach based on real developer intent signals rather than guesswork.

Vespa.ai