Case Study: Unleash overachieves sales quotas with Reo.Dev

Unleash, a Commercial Open company, uses Reo.Dev to track developer intent signals and overachieve sales quotas

The customer, Unleash, a major open-source feature flag management solution, faced the challenge of identifying which companies and developers were actively evaluating their product. They lacked visibility into who was using their open source tools or engaging with their technical content, forcing them to rely on broad firmographics for sales outreach. The vendor, Reo.Dev, provided the solution to this problem.

By implementing Reo.Dev's developer intent data, Unleash gained the ability to monitor product usage and engagement with documentation and competitors. This allowed their sales team to prioritize high-intent accounts, leading to higher email response rates and consecutive months of overachieving pipeline goals. The vendor, Reo.Dev, was directly credited for identifying a specific opportunity that resulted in a new enterprise deal.

Unleash

Michael Ferranti

VP Marketing