Case Study: Chronicle Software turns open-source developer activity into high-intent pipeline with Reo.Dev

Chronicle Software uses Reo.Dev to uncover high-intent prospects from open source users, aiding SDRs in effective outreach

Chronicle Software, a provider of low-latency trading systems, faced the challenge of converting their 240K+ monthly open-source users into enterprise customers. Their sales team lacked visibility into who these anonymous users were, how they engaged with the product, or where they were in their buying journey, making targeted outreach impossible. Reo.Dev provided the solution by identifying and deanonymizing these open-source users.

Using Reo.Dev, Chronicle Software gained insights into who was using their products and engaging with competitors, allowing them to triangulate intent signals and identify high-intent opportunities. This enabled their sales team to launch highly targeted, customized nurture campaigns. As a result, the developer-intent data from Reo.Dev became deeply integrated into their sales process, transforming previously blind outreach into a data-driven strategy.

Chronicle Software

Andrew Twigg

Director of Sales