Case Study: Merrit Development achieves full occupancy and a surge in quality leads with RentPath’s Apartment Guide

Small Community, Hard-to-Fill Units = No Problem with Apartment Guide

Merrit Development is a small, Pittsburgh-based owner/operator of four apartment communities (222 units) that was losing significant revenue when even a single unit sat vacant — most critically at Merrit Commons, a six-unit community. Existing listing services and print advertising weren’t producing leads, so the company needed a fast, reliable digital solution to generate quality prospects and keep occupancy high.

After meeting with an Apartment Guide sales rep, Merrit listed its underperforming properties and upgraded to premium, digital-focused listings. Leads jumped from zero to more than needed — one long-vacant unit leased in days, and Cliffside Manor received 221 leads in a three-month span — prompting Merrit to list its remaining market-rate communities and effectively protect rental revenue.

Merrit Development

Diane Meyers

Director of Marketing