Case Study: Cortland Partners achieves rapid lease-up and 530+ qualified leads with RentPath (Apartment Guide LeadMail)

Scoring Leases with The Last-Minute, Lease-Up Drill

Cortland Partners, an Atlanta-based apartment owner/operator with more than 25,000 homes, faced a last-minute lease-up challenge at a renovated community in Duluth, Georgia: 20 units were handed over after construction delays and needed to be leased immediately, leaving no time for the usual 60–90 day marketing cycle.

Cortland partnered with Apartment Guide and used its LeadMail program to target about 2,500 prospects by zip code, list the community immediately, and host an open house; within 18 days they generated more than 530 qualified leads—more than the team could handle—and got the community back on pace to meet its lease-up goals.

Cortland Partners

Nathan Brainard

Director of Sales and Marketing