Case Study: Paragon Residential Management achieves superior ROI and #1 lead-to-lease performance with RentPath

Paragon Residential Management - Customer Case Study

Paragon Residential Management is an upstate New York firm that manages a growing portfolio of over 20 luxury properties and completed five lease-ups in the past year. Faced with meeting the needs of eight different property owners and proving which listing service was most cost-effective, Paragon needed clear, comparable performance data to justify marketing spend.

RentPath supplied call and lead-tracking data plus customized, owner-ready reports and recommendations, which Paragon used to compare leads, conversion rates, and cost-per-lead across ILSs. The result: RentPath delivered the strongest ROI, highest lead quality and lease volume, a lower cost-per-lead than competitors, and flexible marketing options and a client portal that simplified lease-up management.

Paragon Residential Management