Case Study: Morgan Properties achieves a surge in traffic and cost-effective leases with RentPath's Lead Mail

Morgan Properties - Customer Case Study

Morgan Properties, a national owner-operator with about 120 mainly B-class communities across the eastern and central U.S., partnered with RentPath to address specific properties that needed extra visibility — units forecasted to underperform despite correct listings and pricing, and assets needing promotion for events like acquisitions, management changes, or redevelopment.

They used RentPath’s Lead Mail service to send client-created HTML email campaigns to RentPath’s qualified prospects, leveraging templates, content, best-practice guidance, and training at a fraction of typical agency cost. The program delivered clear results: consistent spikes in site traffic and leases (one lease often covered the campaign cost) and a roughly 25% year-over-year increase in usage, from 40 campaigns in 2015 to 50 in 2016.

Morgan Properties

Lauren Werkiser

Regional Marketing Manager