Case Study: Morgan Properties achieves significant lead, lease, and web-traffic growth with RentPath

Morgan Drives Lead Growth at the Edge of the Digital Revolution

Morgan Properties, founded in 1985, is a real estate investment and management firm that owns and manages 116 apartment communities (about 30,000 homes) across multiple states. As consumer behavior rapidly shifted from print to online and mobile search, Morgan faced the challenge of keeping marketing visible and competitive amid the fast-moving digital revolution.

Partnering with Apartment Guide for SEO, site linking and early mobile apps, Morgan modernized its digital marketing and drove traffic back to its website. In four years unique visitors grew from 750,000 to nearly 2 million; from 2012–2013 Apartment Guide increased Morgan’s leads by 5% and move-ins by 7%, while overall website leads rose 12% and leases 17% (with roughly 8% attributed to Apartment Guide links), making Apartment Guide Morgan’s top lead generator.

Morgan Properties

Peggy Hale

Vice President Sales & Marketing