Case Study: LMC, a Lennar Company achieves faster lease-ups and higher-quality leads with RentPath

LMC - Customer Case Study

LMC, a Lennar company founded in 2011, is a leading developer of luxury urban, suburban and student rental communities. Faced with diverse property types and aggressive lease-up timelines, LMC — led by marketing VP Beth Tuttle — needed a flexible vendor that would tailor strategies to each unique situation and prioritize quality, convertible leads over raw volume.

LMC partnered with RentPath for customizable, data-driven digital marketing that hones targeting, optimizes ad performance and meets lease goals. The partnership delivered a sharp increase in qualified leads, portfolio-wide occupancy growth and stabilization of new communities ahead of proforma — all through a responsive, collaborative relationship.

LMC

Beth Tuttle

National Vice President of Marketing