Case Study: Landmark Apartment Trust achieves 96%+ occupancy and higher-quality leads with RentPath

Landmark Apartment Trust - Customer Case Study

Ryan Perez, vice president of marketing (formerly at Landmark Apartment Trust and now with CFLane), managed marketing for more than 33,000 apartment homes and faced a common industry problem: too many low-value leads that wasted leasing agents’ time and dragged down conversion rates. She needed a way to reliably distinguish high-quality prospects so teams could focus on renters most likely to sign.

Perez partnered with RentPath — working closely with digital marketing rep Annette Broadwell — to deliver unduplicated, higher-quality leads and real-time analytics that refined targeting and informed weekly decisions. The result: improved conversion efficiency, reduced time spent on poor prospects, and sustained community occupancy levels of 96% or better.

Landmark Apartment Trust

Ryan Perez

Vice President of Marketing