Case Study: Heritage Properties achieves clearer market insights and higher occupancy with RentPath's Insight Reports

Heritage Properties - Customer Case Study

Heritage Properties, a 25+-year multifamily and commercial property manager based in Mississippi with communities across several states, struggled with costly, inaccurate and hard-to-digest market data. The sprawling, confusing reports made it difficult to benchmark against competitors, set rents at the unit level, and make timely operational decisions across leasing, staffing and pricing.

By adopting RentPath’s Insight Reports — included with their advertising package on Apartment Guide and Rent.com — Heritage gained consolidated, floor‑plan‑level metrics for asking and effective rent, occupancy and concessions at no extra cost. The easy-to-read reports improved benchmarking, helped onsite teams and executives set competitive rents quickly, and increased overall performance visibility, supporting better decisions that maximize revenue and occupancy.

Heritage Properties

Michelle Ford

Director of Marketing