Case Study: Washington Park achieves more leads, new leases and lower cost-per-lease with RentPath's Combo Pack

Competitive Intelligence Leads To More Strategic Decisions

Washington Park, an A- community of 150 units near Dayton, OH, is one of 31 properties managed by Fath Properties across Ohio, Kentucky, Indiana and Texas. When occupancy slipped to 89% with a forecasted exposure of 87%, Fath needed to take action to reach its 90% target.

RentPath analyzed the submarket, found similar properties were getting ten times more leads, and offered a flexible upgrade with a free two-month test drive to the Combo Pack (Apartment Guide plus the full RentPath network). The upgrade drove immediate increases in search impressions and listing views, delivered three new leases in 2½ months, produced ROI that more than paid for the upgrade with a cost-per-lease below target, and established an ongoing partnership to continue improving occupancy.

Washington Park

Jen Johnson

Director of Marketing, Fath Properties