Case Study: Advanced Management Company proves RentPath is its #1 lease source and cuts marketing costs with RentPath

Advanced Management Company - Customer Case Study

Advanced Management Company (AMC) is a regional operator with 60 Southern California properties and a long-standing relationship with RentPath. Facing a mandate to cut marketing expenses by 50%, AMC had 20 of 36 RentPath-listed properties at risk after PopCard tracking suggested RentPath was underperforming on leases and cost-per-lease.

RentPath conducted a Lease Match review using AMC’s move-in reports and refined attribution criteria, then audited AMC’s marketing spend and recommended optimized combo packages and a stronger digital footprint across RentPath’s network. The analysis proved RentPath accounted for 20% of all portfolio leases and was the #1 lease source (not #3), giving AMC confidence to keep all 36 listings, cut spend on underperforming channels, and treat the relationship as a partnership for long-term success.

Advanced Management Company

Carrie Polonsky

Director of Marketing