Case Study: Sobol Realty achieves unified financials and scalable property management with Rent Manager

Sobol Realty - Customer Case Study

Brent Sobol, president of Sobol Realty and an experienced property manager who has overseen more than 3,500 rental and condo units and $16M in operating budgets, originally used Rent Manager but switched to a startup system in 2010. He became frustrated when the new software failed to deliver on marketing promises—its accounting was too basic, offered no tenant-ledger integration, and forced his team to rely on Peachtree—so he moved back to Rent Manager in April 2012.

Rent Manager proved easy to learn and use, with robust financial reporting, tenant management, configurable data-rich reports, and an integrated Service Manager for work orders; the vendor helped import his data and provided strong support. The switch consolidated all financial and rental information in one scalable, affordable platform, restored reliable accounting and reporting, and left Brent recommending Rent Manager as the best-value solution for demanding property managers.

Sobol Realty

Brent Sobol

President