Case Study: Ascendant achieves a full brand refresh with Renoun Creative

Ascendant rebrands over 35+ years of history with Renoun Creative

The customer, Ascendant, a leadership development and outplacement firm with a 35-year history, faced the challenge of undertaking a comprehensive rebrand following a change in ownership and a shift in its service vision. The owner, Lindsey Zajac, found the prospect overwhelming and sought the expertise of vendor Renoun Creative for marketing strategy, which evolved into a full rebranding project including brand identity and strategy.

Renoun Creative implemented a solution that began with deep discovery to understand the business's history and future goals, leading to the development of a new name, Ascendant, a complete visual identity, and a strategic website. The results were a successful rebrand that the client was extremely happy with, supported by a social media strategy and tools like a Canva template library to ensure consistent future execution. Renoun Creative's dedicated partnership provided the necessary expertise and support to navigate the significant transition effectively.

Ascendant