Case Study: NASCAR boosts viewer insights with Remesh

Real-Time Insights On Viewer Experience

NASCAR worked with Remesh to understand how a major format change to the Daytona 500—from one race to three stages—was affecting viewer experience. Using Remesh’s A.I.-powered research platform, NASCAR sought feedback from super-fans on what kept them excited and how the new race structure influenced their enjoyment.

Remesh recruited 200+ super-fans for a 4.5-hour live conversation during the Daytona 500, engaging them every 15 minutes with questions about the event, ads, crashes, and what makes a good race. The result was actionable insight for NASCAR: fans stayed positively engaged even when their favorite drivers lost early, viewers preferred side-by-side ads, and the new race format did not reduce excitement or consumption.

NASCAR