Case Study: zooplus boosts purchase frequency with Remerge

Zooplus boosts purchase frequency across Europe with Remerge

zooplus, a leading European online retailer for pet supplies, faced the challenge of scaling its user retargeting efforts efficiently across its key European markets. The company needed to improve retargeting precision and cost efficiency to boost customer retention and purchase frequency, leading them to partner with the mobile advertising DSP Remerge.

Remerge implemented a sophisticated retargeting solution for zooplus, utilizing audience segmentation and market-specific optimizations. This included adjusting budgets and bids based on performance and employing deep-linked creatives. The partnership delivered strong results, with Remerge outperforming other channels by achieving target cost-per-acquisition goals in Germany and Poland, enhancing stability in the UK, and driving consistent, scalable order growth for zooplus.

Zooplus