Case Study: Triwin Games surpasses ROAS goals by 15% with Remerge's retargeting solution

Triwin Games surpasses ROAS goals by 15% with Remerge

Triwin Games, an online casino games publisher, faced the challenge of enhancing its return on ad spend (ROAS) and developing an effective app re-engagement strategy for its popular title, Tycoon Casino. They partnered with the vendor Remerge to implement its retargeting solution to address these goals and navigate the changing mobile privacy landscape.

Remerge set up a campaign focused on segmenting Triwin Games' Android users in North America based on their purchase history. This allowed for highly targeted ads featuring time-limited promotions. Through this partnership, Triwin Games surpassed its ROAS goal by 15% and saw a tangible positive impact on the game's monthly active users.

Triwin Games