Case Study: Socialpoint achieves more accurate UA measurement with Remerge Incremental Impact

Socialpoint levels up UA measurement in 8 weeks with Remerge

Socialpoint, an acclaimed video game developer, faced the challenge of measuring user acquisition performance in a privacy-first market. To address this, they partnered with Remerge to test its Incremental Impact product for their title Dragon City, aiming to gather insights for optimizing future marketing campaigns.

Remerge implemented a solution using causal impact analysis, running 14 incrementality tests over 8 weeks. The tests split audiences into treatment and control groups by device model and experimented with multiple ad creatives. As a result, Remerge achieved the lowest incremental cost per install (iCPI) and incremental cost per action (iCPA) ever seen by Socialpoint for user acquisition, reaching competitive performance goals within a short timeframe.

Socialpoint