Case Study: Funstage achieves +4% in-app sales with Remerge

Since launching with Remerge, Funstage increases in-app sales by 4%

Funstage, a leading online gaming publisher behind the casino app Pharaoh’s Way, wanted to drive more revenue from its large install base and low-engagement users. Working with Remerge, the company used app retargeting to reach players at different stages of the funnel and encourage more users to make in-app purchases.

Remerge implemented an SDK-less programmatic retargeting solution using standard and native ad inventory, with tailored messaging for free players and previous purchasers. The campaign delivered a **4% increase in sales** and **+263% ROAS**, measured by Adjust across iOS and Android, helping Funstage improve retention and lifetime value.

Funstage

Daniel Arroyave

Head of Mobile Marketing