Case Study: Product Madness achieves 18% more revenue with Remerge

Product Madness - Customer Case Study

Product Madness, the mobile gaming company behind Heart of Vegas, wanted to grow revenue and sessions by re-engaging players unlikely to return and increasing monetization from its large install base. To address this challenge, it partnered with Remerge for app retargeting across payers and non-payers who had been inactive for 7–45 days.

Remerge used its SDK-less retargeting platform to quickly integrate data, dynamically segment audiences, and deliver display and native ads across its app network in the US, Canada, Australia, and New Zealand. In A/B testing, Product Madness saw a 13% uplift in user engagement and 18% more revenue from retargeted users versus the control group, and ultimately chose Remerge as its sole retargeting partner.

Product Madness

Justin Neustadter

Mobile User Acquisition Manager