Case Study: Playrix achieves positive incremental ROAS with Remerge

Playrix achieves over 300% incremental ROAS with Remerge

Playrix, a leading mobile game developer, sought to validate the true incremental value of its app retargeting campaigns beyond standard ROAS metrics. They partnered with the vendor Remerge to gain more transparency and measure the specific uplift their ads were generating, ensuring they weren't just attributing organic purchases.

Remerge implemented a continuous uplift test using a "Ghost Bids" methodology. They split Playrix's audience of previous purchasers into a control group that saw no ads and a test group that received targeted campaigns. By comparing the results, Remerge was able to isolate and prove the campaign's incremental impact. This strategy delivered outstanding results for Playrix, achieving a validated incremental ROAS of over 300%.

Playrix