Case Study: PhotoSì improves seasonal app marketing with incrementality testing from Remerge

PhotoSì improves seasonal app campaigns with Remerge in 4-week incrementality tests

PhotoSì, Italy's leading photo printing app, faced the challenge of accurately measuring the performance of their User Acquisition campaigns, especially for no-ID users during peak seasonal periods like holidays. They partnered with Remerge to implement incrementality testing to gain precise insights and optimize their programmatic advertising budget.

Remerge conducted a series of incrementality tests over four weeks to identify the optimal campaign setup for PhotoSì. The solution pinpointed that evenings and weekends were the ideal times to run campaigns, with video and interstitial creatives performing best. As a result, Remerge's predictive model provided PhotoSì with valuable data on seasonality trends, enabling them to make better-informed decisions on where and when to allocate their ad spend for maximum impact.

PhotoSì