Case Study: Omio turns app users into paying customers with Remerge

Omio scales retargeting spend 175% with Remerge to turn installers into bookers

Omio, a leading digital travel platform, faced the challenge of converting its millions of app installers into first-time paying customers in a highly competitive market. To drive growth and unlock additional revenue, they partnered with the mobile app retargeting specialist Remerge to re-engage recent installers and guide them toward their initial purchase.

Remerge implemented a targeted retargeting strategy using segmentation based on app activity, dynamic budget management across global markets, and localized creatives. This solution delivered significant results for Omio, including a substantial conversion lift from first-time bookers. Remerge proved to be a highly competitive partner, enabling Omio to successfully scale its ad spend by 175% during peak seasons while consistently hitting performance targets.

Omio