Case Study: Naranja X achieves up to 60% lower CPAs with Remerge

Naranja X cuts iOS CPAs by up to 60% with Remerge

Naranja X, a leading Argentinian fintech platform, sought to expand its retargeting efforts to its valuable iOS user base, a segment it had not yet tapped with paid campaigns. The challenge was to determine if iOS retargeting could deliver efficient performance at scale despite the higher costs and privacy challenges associated with the platform. They partnered with the vendor Remerge to test this for the first time.

Remerge implemented its iOS Unlock probabilistic retargeting solution for Naranja X, mirroring the client's successful Android campaign structure and utilizing multi-format creatives. This solution from Remerge yielded exceptional results, with iOS performance significantly exceeding Android benchmarks. The campaign achieved CPA reductions of up to 60% and drove hundreds of thousands of incremental transactions across key product lines like currency exchange, savings, and loans.

Naranja X