Case Study: Mobile Social Games Developing Company achieves 5% sales uplift with Remerge native ads

Mobile social games developer sees a 5% uplift in sales after introducing Remerge native ads

Mobile Social Games Developing Company, a Japan-based mobile social games developer with a global player base of over 30 million installs, wanted to boost engagement among users and drive additional purchases from its app audience. They worked with Remerge to improve retargeting performance beyond regular banners and explore new native ad formats for additional scale.

Remerge implemented segmented app retargeting using an SDK-less setup with programmatic buying, tailoring creatives by purchase history and inactivity period. The campaign went live within 7 days and delivered strong results, including a +5% sales uplift, +8% additional revenue, +7% additional purchases, a 2x higher CTR, and +196% ROAS, with native ads outperforming regular banners within weeks.