Case Study: Migros One boosts retention and orders with Remerge in-app retargeting

Migros One hits targets in 3 weeks with Remerge

Migros One, the super app of Turkish retailer Migros, sought to diversify its media mix and improve customer retention and order volume beyond its existing efforts with Google, Meta, and TikTok. To meet this challenge, they partnered with Remerge for its performance-driven in-app retargeting capabilities.

Remerge implemented a tailored retargeting strategy that included precision audience segmentation, a mix of static and video creatives, and smart bidding optimization. The solution delivered strong results for Migros One, with campaigns hitting their targets within just three weeks. The partnership expanded from Android to iOS, achieving market-leading performance and helping Migros One consistently meet its retention and order growth goals.

Migros One