Case Study: Matchington Mansion achieves 12% ROAS above goal with Remerge

Matchington Mansion exceeds ROAS goal by 12% with Remerge

Matchington Mansion, a highly successful puzzle app with millions of users, partnered with the vendor Remerge to address a challenge with user retention and driving repeat purchases among its Android user base in the US and Europe. The goal was to enhance these metrics in a fiercely competitive market using Remerge's programmatic advertising and in-app retargeting services.

Remerge implemented a retargeting strategy that segmented users based on their purchase history and inactivity. They also tested and identified high-performing ad creatives aligned with significant events. This approach, powered by Remerge's machine-learning technology, successfully exceeded the client's ROAS target by 12%, significantly boosting in-app revenues and leading to a further partnership on a new game title.

Matchington Mansion