Case Study: GoPay achieves 8x more reactivated users with Remerge

GoPay wins back 8× more churned users with Remerge

GoPay, a leading finance app in Indonesia, faced the challenge of reactivating a significant portion of users who had become inactive after initial onboarding. To sustain its growth momentum and win back these churned users, GoPay needed a retargeting partner capable of scaling operations and creating more granular audience segments. They partnered with the vendor Remerge to address this.

Remerge implemented a solution using dynamic audience segmentation and event-based optimization, leveraging real-time data to target true churned users with the highest re-engagement potential. Through scalable creative management across multiple ad formats, Remerge efficiently scaled the campaign. This strategy delivered outstanding results for GoPay, including an 8x increase in reactivated users and a 20x scale-up of the campaign, all while consistently achieving CPA and volume targets, making Remerge their top-performing retargeting partner.

GoPay