Case Study: Gojek exceeds CPA and traffic goals with Remerge

Gojek boosts traffic 200% and exceeds CPA goals with Remerge

GOJEK, an on-demand services platform and part of the GoTo Group, sought to boost its highly competitive food delivery business. Their challenge was to convert and re-engage their user base more effectively to improve their cost-per-traffic and cost-per-purchase metrics. To achieve this, they partnered with the retargeting platform Remerge.

Remerge provided end-to-end campaign consultation, leveraging machine learning and its retargeting scale to identify and target the most valuable user segments. They deployed a variety of high-performing ad creatives tailored to each segment. As a result, Remerge exceeded GOJEK's ambitious cost-per-traffic goal by 100% within the first month. The campaign was subsequently scaled, resulting in a 200% increase in traffic volume and also drove a significant number of purchases.

GOJEK