Case Study: GoEuro achieves 25% uplift in bookings with Remerge

GoEuro benefits from 25% uplift in bookings and 10% increase in engagement with Remerge dynamic product ads

GoEuro, a leading travel planning and booking platform, wanted to re-engage high-value app users and boost both engagement and bookings as it scaled its user acquisition strategy. Working with Remerge, its first retargeting partner, GoEuro set up an app retargeting integration in advance to be ready for launch.

Remerge used dynamic product ads, real-time behavioral targeting, and deep links to personalize display and native ads with relevant travel destinations and drive users directly into the app. The result was a 25% uplift in bookings and a 10% increase in engagement, showing Remerge as an efficient and scalable solution for app retargeting.

Goeuro

Mariya Katernyak

Mobile Marketing Lead