Case Study: Gilt achieves +566% of its ROAS goal with Remerge

Gilt benefited from +566% of their ROAS goal in Q4 2017 with Remerge’s advanced retargeting solution

Gilt, a leading U.S.-based online shopping and lifestyle app, wanted to increase in-app purchases during Q4 2017 and improve retargeting performance across its mobile audience. To address this, Gilt partnered with Remerge’s advanced retargeting solution to re-engage users on both iOS and Android.

Remerge dynamically segmented Gilt’s users into cohorts, bid on them based on engagement and buying intent, and tested brand-specific promo creatives while focusing on lapsed purchasers and recent installers. The campaign overachieved Gilt’s ROAS goal by +566% in Q4 2017 and increased conversion rate by +60%, helping Remerge drive stronger in-app purchase performance for the customer.

Gilt

Jake Poznak

Marketing Manager