Case Study: Game Insight achieves 205% more conversions and 384% ROAS with Remerge retargeting

Game Insight benefits from 205% uplift in conversions and 384% ROAS with Remerge’s advanced retargeting setup

Game Insight, the global mobile and social games publisher behind The Tribez, wanted to better monetize its large player base and increase engagement among paying users. To do this, the company partnered with Remerge and used its app retargeting solution to help drive additional purchases and improve retention.

Remerge built an advanced retargeting setup for Game Insight using behavioral event data to target likely repeat purchasers, then expanded segmentation to include new user groups and added native ads for more scale across its app network. The campaign delivered a 205% uplift in purchases and 384% ROAS, helping Remerge significantly scale Game Insight’s in-house retargeting performance.

Game Insight