Case Study: Delivery Hero achieves incrementality insights in a no-ID world with Remerge

FoodPanda boosts app growth with Remerge’s incrementality tests in 8-hour experiments

FoodPanda, a leading global food delivery platform, faced the challenge of measuring the true value of its advertising campaigns in a new privacy-focused environment without user IDs. To address this, they partnered with Remerge to utilize its incrementality product for user acquisition on no-ID traffic, aiming to find optimal strategies for attracting new users in a saturated market.

Remerge implemented a strategy of running controlled incrementality tests, first on ID traffic and then applying those insights to campaigns on no-ID traffic. This approach allowed the vendor to quickly achieve competitive cost per install figures for FoodPanda and, most importantly, provide clear data demonstrating the incremental value of the ads. The solution successfully delivered the insights needed to optimize future campaign elements for growth.

FoodPanda