Case Study: Flip beats CPA targets by 40% with Remerge retargeting

Flip outperforms CPA target by 40% with Remerge

Flip, an Indonesian financial technology company and leading consumer payment platform, wanted to increase in-app conversions from new users who had not yet completed a financial transaction. To address this challenge, Flip partnered with the vendor Remerge to develop an effective re-engagement strategy using its in-app retargeting technology.

Remerge implemented a solution that involved segmenting users based on their activity in the buyer funnel, holding creative workshops to enhance ad designs, and leveraging its proprietary bid multipliers for campaign optimization. As a result of working with Remerge, Flip exceeded its overall cost per action (CPA) target by more than 40% and recorded a 4.2% uplift in its conversion rate through incrementality measurement.

Flip