Case Study: Devsisters achieves 100%+ ROAS goal uplift with Remerge

Devsisters exceeds D7 ROAS targets by 100%+ with Remerge

Devsisters, a leading Korean game company behind the CookieRun franchise, faced the challenge of re-engaging lapsed players for its mature title, CookieRun: Kingdom. To maximize return on ad spend (ROAS) and win back paying users outside of walled gardens, they partnered with the mobile DSP Remerge for a performance-driven retargeting approach.

Remerge implemented a solution involving smart audience segmentation by user value and purchase recency, applied differentiated bidding strategies, and conducted continuous creative testing. This data-driven execution resulted in the campaigns achieving more than double the client's ROAS target, exceeding goals by over 100% and providing a foundation for sustainable growth.

Devsisters