Case Study: Checkout 51 achieves weekly active user growth with Remerge retargeting

Checkout 51 boosts WAU goals with Remerge

Checkout 51, a leading cash back app in North America, faced the challenge of driving more weekly active users (WAUs) to increase user lifetime value. They partnered with the vendor Remerge to use its dynamic retargeting expertise to re-engage users who had become inactive on a weekly basis.

Remerge implemented a solution using real-time audience segmentation and Dynamic Product Ads (DPAs) to show relevant weekly promotions. Through incrementality testing using a Ghost Bids methodology, Remerge proved its campaigns drove incremental engagement. This strategy successfully hit Checkout 51's WAU goals by bringing previously inactive users back into the app at a cost-effective price.

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