Case Study: Leading Online Fashion Retailing Company achieves 5% sales uplift with Remerge

By adopting an advanced audience segmentation strategy, leading online fashion retailer sees a 5% uplift in sales

Leading Online Fashion Retailing Company, one of Russia’s top 5 retail apps and a marketplace with 1,000+ brands, wanted to move beyond user acquisition and improve profitability by better targeting its most active and engaged customers. Working with Remerge, the retailer looked to increase conversions across the funnel, from first-time prospective buyers to repeat purchasers.

Remerge implemented an advanced audience segmentation retargeting strategy, dividing monthly active users by purchase history and funnel stage, then serving real-time display banners with deep links to the app home screen or cart. The campaign went live in 7 days and quickly delivered strong performance, reaching a +425% ROAS after one week and driving +5.4% additional sales, with results measured by Adjust on iOS and Android.