Case Study: BAUR boosts app revenue while meeting yield goals with Remerge

BAUR boosts app revenue and meets yield targets with Remerge

BAUR, a leading German online retailer, sought to drive more repeat purchases from its highly profitable app users while maintaining its strict yield target. They had reached a scaling limit with their existing retargeting partners and turned to the vendor Remerge, an app user specialist, to help utilize the full potential of their app customer base.

Remerge implemented a solution using lifecycle-based audience segmentation fed by an Adjust MMP data stream and leveraged the power of video creatives. Through continuous performance optimization, Remerge helped BAUR significantly increase in-app purchases while achieving the company's yield goal. The results included noticeably outperforming a competitor and strengthening customer retention across Germany.

BAUR