Case Study: AliExpress achieves 100% higher ROAS and 4x GMV with Remerge

AliExpress boosts ROAS by 100% with Remerge

AliExpress, a leading e-commerce platform, partnered with Remerge to optimize its retargeting strategy for the 11.11 shopping event. The challenge was to boost Return on Advertising Spend (ROAS) by re-engaging users who had installed the AliExpress app up to six months prior but had not yet made a purchase.

Remerge implemented a strategy involving continuous creative testing and optimization, including expanding the product feed from one to six million items. This solution resulted in a 100% increase in ROAS and a fourfold increase in Gross Merchandise Value (GMV) for the campaign period. The success allowed AliExpress to triple its advertising budget with Remerge, demonstrating significantly more effective and profitable campaign optimization.

AliExpress