Case Study: U.S. Bartenders Guild strengthens chapter leadership and event operations with re:Members Chapter Performance

Chapter Performance Helps the U.S. Bartenders Guild and Its Chapters Recruit Volunteer Leaders in a Tough Market

The U.S. Bartenders Guild (USBG) was struggling to recruit volunteer chapter leaders, a challenge severely worsened by the pandemic's impact on the hospitality industry and a resulting lack of spare capacity among members. The USBG also faced significant operational hurdles with leadership transitions and event management. They turned to the vendor re:Members and implemented its Chapter Performance platform to address these barriers.

re:Members Chapter Performance provided a centralized solution that simplified banking and financial management for volunteers, eliminating the need for complex, in-person banking changes. The platform's tight integration with the re:Members AMS automated leader authorization and provided a new event registration system, allowing chapters to generate more revenue from non-members. This created greater financial transparency and trust, unified national and local data for better lead nurturing, and provided an equitable technology infrastructure for all chapters, ultimately making volunteer leadership positions easier and more attractive to fill.

U.S. Bartenders Guild (USBG)

Aaron Gregory Smith

CAE, Executive Director