Case Study: Chick-fil-A Charlotte announces partnership with the Charlotte Hornets through Remedy Films video production

Chick-fil-A launches a partnership video in 2 weeks with Remedy Films

Chick-fil-A Charlotte, through its agency KJM Marketing, faced the challenge of creating a unique and engaging announcement video for its new partnership with the Charlotte Hornets. They required a fun concept with a quick turnaround and needed to navigate the logistical challenges of filming with mascots in a busy arena without spoiling the surprise partnership. They enlisted Remedy Films, a video production company, to produce the video.

Remedy Films developed a creative solution inspired by the training montage from the film "Rocky," featuring the Hornets' mascot training the Chick-fil-A cow. Despite challenges like a shared location with Disney on Ice and mascot costumes not suited for basketball, the Remedy team adapted their shooting plan. The resulting video was a great success, exceeding client expectations and being featured on NBA.com upon its release.

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